Level Packaging + Product Design
Facing rapid growth across their suite of B2B products, Level needed to evolve their physical and digital systems to improve customer experiences across multiple user journeys. Eventually, expanding their footprint into the B2C prop tech market.
We built close partnerships with key stakeholders across the organization to elevate Level's end to end CX. Our packaging work simplified home lock installation and established a foundational system that could be applied to new products. Together, we launched digital solutions, enabling the business to serve multi-dwelling residential units and transform into what is now Ambient Prop Tech.
The Ask
Evolve the consumer packaging and onboarding experience to enhance the comprehensive CX strategy. Building off consumer insights and momentum, to introduce the product suite to the B2B marketplace by offering multi-family residential digital solutions.
DIGITAL TIMELINE: 12 Months
ROLE: Product Leadership
The Process Deep Dive
Empathize & Define
We consudcted an experience audit of Dwelo –– a leader in smart home solutions aquired by Level— and Level’s digital presence, to identify similarities and gaps within the platforms. We mapped the multi-family journey and created personas to guide our thinking. These assets helped us prioritize use cases to design for the multi-family offering.
Activities:
Omni-channel Journey Mapping
Multi-Family Persona Definition
Current State Experience Evaluation
Concept & Design
To unify Dwelo’s technology with Level’s clean, streamlined UI, Material+ developed an in-depth design language system—supported by UX writing and strategy—and worked closely with Level’s product team to design a user-friendly experience that both removed barriers for staff and surfaced the right information at the right time.
Material+ developed new templates and content for email and SMS to communications. From these emails, users could open the Level app and seamlessly connect their access permissions while touring, visiting, or moving into a property.
Activities:
Feature Definition
Content Recommendations
Design Language Development
Prototype Design
Develop & Iterate
Designers, developers and product managers met regularly to ensure design intent was fully realized during development. We built a close partnership with the CTO and founding team, relentlessly elevating Level's CX. Eventually, this partnership enabled them to scale into what is now known as Ambient Prop Tech.
Our packaging work simplified home lock installation and established a scalable system that can be applied to new products. Our digital product work brought Level's access management proposition into the B2B space, enabling the business to serve multi-dwelling residential units. And our collaboration on product vision helped establish strategies that will empower Level to enter new product categories.
Activities:
Visual QA
Content Modeling + Authoring
Backlog Refinement
DFM, Guidelines & Toolkits
Production Oversight
Elevating the Unboxing Experience
We started by crafting a premium B2C packaging solution for the Level Lock+. The design system created a more cohesive unboxing experience for the physical product while also serving as the foundation for upcoming digital and B2C expressions of the brand.
SYSTEMS + SCALE
Building off the patterns and principles established in the packaging work, we expanded the design language specifically for digital. The new system, called Nebula, was robust enough to expand the service offerings into the B2C market, while also maintaining the modern, minimal ethos of the brand aesthetic.
Eventually, this foundational system evolved enough to support a digital theme editor feature where properties could infuse their own brand into the experience, while maintaining interaction and visual consistency with the primary product suite.
The Launch of Ambient
Our design and experience work led to the launch of Level’s new prop tech service offering. Ambient is tried and true—with smart access, automation, and building intelligence solutions that improve apartment living and management in the most impactful, cost-effective way possible.
Combined with Level’s premium brand positioning, Ambient was able to gain traction and build relationships with hundreds of top-tier owners and developers around the world.
MOBILE-FIRST
No keys, no fobs,
just phones
Role-based mobile access at every door throughout the building eliminates the need for physical keys and fobs—for residents, staff, visitors and prospects.
DATA-FUELED
Share or revoke
access in a snap
Powerful, access intelligence understands the relationship between every user, door, and space—so you can control permissions with fewer errors.
ACTIONABLE INSIGHTS
Manage access
offsite
Secure, reliable, connected locks maintain real-time access history and permissions—allowing you to monitor and manage access without needing to be on-site.
SALES ENGINE
Leave a
lasting impression
Web-based touring allows prospects to schedule tours and access pre-approved spaces that put your building in the best light—seeing your building their way, at their own pace.
Double Duty
Our team crafted an experience ecosystem that served both multi-family building residents, as well as the property management teams who maintained the spaces and amenities.
Seamless Access Control
Ambient’s experience featured a simpler way for renters to manage access and move about their entire communities. With Ambient, buildings are safer and easier to navigate for staff, residents, visitors, and prospects.
Smart access, automation, and building intelligence
Proactive Property Management
Ambient’s property management dashboard empowers staff with instant, actionable alerts that identify risks to keep buildings and community safe—from leaks, potential intruders, vandalism, and more.
Valuable Results
$100K
Average increase in net operating income for smart tech customers
$1.74M
Boost in property value at the average 250-unit community*
$5,880
Yearly savings in rekeying expenses for average 250-unit community*
CLIENT TESTIMONIAL