Experience

Material +

Vice President of Product Design, 2022–Present
Group Design Director, AVP, 2021–2022

Built, managed, and evolved a net-new cross-functional design team through an agency acquisition. Lead the organizations largest, most profitable client service teams and grew accounts on a quarterly basis. Developed designers skillsets by establishing an agile, inclusive and accessible product development lifecycle process.

Frog Design

Associate Design Director, 2021–2021

Directed teams of interaction, visual, and experience designers as they work to concept, design, and deliver digital product and best-in-class services. Implemented agile processes to meet OKRs and KPIs jointly created with client partners.

McKinsey & Company

Associate Design Director, 2020–Present
Senior UX/UI and Service Designer, 2019–2020

Led consultant teams in the aerospace, home security, healthcare, and technology industries to facilitate design thinking workshops, conduct ethnographic research and run agile concept sprints to build digital products.

Founded The Firm’s accessible digital design capability by creating a network of advocates who research and deploy articles and accessible products.

T3

Senior Art Director, 2016–2019
Art Director, 2014–2016

Harnessed user insights to create award-winning products and messaging for Whole Foods, Home Depot, Allstate, Staples, J.Crew and more. Facilitated user testing and to validate the work, then partnered with strategists to successfully to go to market.

Managed and mentored a diverse group of art directors, visual designers and UX designers throughout the creative process to create accessible products through a culture of curiosity, experimentation, and rapid iteration.

Aquent, Vitamin T Talent

Designer, 2014

Worked with a financial start-up to craft a vision, brand standards, and strategy for its future internal and external marketing materials, resulting in media attention and increased customer sentiment.

Creative Tonic

Designer, 2013–2014

Conducted competitive research and brand audits. Developed packaging concepts for multiple S.C. Johnson brands and retail signage systems for Target. Worked with start-up brands’ identities, web and social presences, and established go to market strategies.

Ignite 360

Art Director, 2013
Designer, 2013

Led a team of designers toward building responsive, mobile-first web presences for small businesses. Created brand standards for over a dozen companies while advising on messaging, marketing materials, and internal capability building.

Zielinski Design Associates

Designer, 2013

Designed both printed and digital marketing and publication materials for clients including Sally Beauty Supply and Siemens.

Outside Stuff

Texas A&M University

Advisory Board Member, 2023–Present

Advised the Women in Executive Leadership program at Texas A&M Texarkana. The role supports the professional development of students and builds department capabilities to meet ever-evolving business needs within the market.

Duties include crafting coursework recommendations, serving as a guest speaker, leveraging community partnerships, and supporting placement programs.

University of Texas

Guest Design Lecturer, 2019–2020

Facilitated and co-created curriculum for a course aimed at educating both design and non-design major students on the business value of design.

Mobile Loaves and Fishes

Consultant, 2020

Directed quantitative and qualitative research sprints to develop micro-enterprises aimed at supporting homeless individuals

BeatTheVirus.org

Founding Member, Creative Director and Consultant, 2020

Led a team of interdisciplinary artists, creatives, and designers to orchestrate content and experiences for a viral social movement with over 200 million impressions

Education

Texas Christian University

Earned a B.F.A. in Graphic Design from the College of Fine Arts